Boss pays off company challenge by taking entire team to Disneyland

HONOLULU (KHNL/Gray News) - A company challenge ended up paying off with a trip to Disneyland.

The social media team behind Hawaiian Host Group, a Hawaii-based agricultural, manufacturing and consumer goods company, was tasked with finding ways to get more Instagram followers, their boss challenged them with a little fun incentive.

And when they succeeded, he followed through.

“We had a team meeting and one of the team members came in with a Disney sweater and I was like, ‘You know what, if we get 10,000 followers by May 1, I’ll take you guys to Disneyland. And that’s how it started,” Hawaiian Host Group’s Director of Corporate Brand Strategy Stijn Spaas said.

The team created a dance reel announcing to the public the incentive their boss gave them.

And that post ended up getting tons of reaction with the group easily surpassing the needed 10,000 followers by day two of the challenge.

So, they upped the ante.

They convinced Spaas to agree that if they hit the 100,000 followers mark, he would not only take the team to Disneyland, but he would also dress up as a Disney princess.

“I was surprised and didn’t really think through that second challenge, but you know, we ended up being super happy with the 350,000 followers we received,” Spaas said.

Since the challenge, the team has surpassed the 350,000 mark and are continuing to gain followers.

When it was time to cash in on the challenge, the team let the public vote on which princess they wanted to see their boss dress up as.

The Hawaiian Host Group social media team hosted a dress reveal in Anaheim and Spaas followed through dressing up as Rapunzel.

Fellow team members cheered him on as he let down the locks of his golden blonde wig from a balcony at the venue.

“The dress reveal was fun for everyone. It was something I committed to and I kept my word,” Spaas said.

Spaas praised the creativity of his team and said they plan to do more social media challenges.

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