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Non-alcoholic beer, spirit sales on the rise in America

(InvestigateTV) — Health fads come and go, but in the last several years it seems trends involving alcohol, or rather a lack of it, are gaining traction.

Research from Nielsen found non-alcoholic beer, wine, and spirits spiked at 31% in 2023, amounting to roughly $510 million in sales.

Non-alcoholic drinks are getting an extra shot from sobriety challenges like Dry January, Dry July or even Sober October.

Our investigators examine the benefits and costs of a sober lifestyle.

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Tisha Powell

Tisha Powell

Tisha Powell is an anchor for WAFB 9News in Baton Rouge.